PEOPLE DON'T THINK.

http://www.abc.net.au/radionational/programs/ockhamsrazor/a-scientific-view-of-non-scientific-beliefs/3593910

Getting a person to form an opinion BEFORE giving them the facts is more powerful and effective than giving people valid information.  The more emotional the issue is, the better.

Once the opinion is formed, the facts and information DO NOT MATTER.

Basically, don't give people information, give them opinions.  People don't have critical thinking skills, so they don't know what to do with information anyways; so people are looking for OPINIONS anyways.

I've always wondered why there is such a cultural fascination with people who can memorize vast amounts of facts (Jeopardy & politicians), and completely ignore people who hold good and just philosophies. 

I can't do what politicians do when they list of numerous topics or viewpoints they support.  I can't list 25 songs I like without giving it 5 minutes of thought.

The best way I can describe how I view this world, is how I play chess.  I adopt certain general philosophies and apply those philosophies to certain situations to see what I should do or think (they of course have exceptions, addendums, etc).  This creates a coherent, logical world view where both late-term abortion and capital punishment are BOTH WRONG.

The republican view of NO ABORTION and YES CAPITAL PUNISHMENT makes NO LOGICAL SENSE.  These people have not put any thought or analysis into their world view.  They have simply adopted the opinions of others whom they like and/or agree with.